In The Company of Nature

PRE ORDER- Will be shipped after the release on 20/06/2026

Regenerating Business, Community and the Living World

The story of British luxury interiors brand House of Hackney's regenerative journey and what every business and consumer can learn from it.

Creativity with purpose, integrity in action, and compassion for people and planet means working with Nature as our partner.' Pursuit of Purpose is the story of British luxury interiors brand House of Hackney s regenerative journey to put Nature and our Future Generations at the heart of their business. Founded by Frieda Gormley with her husband Javvy M. Royle, Nature was their design muse, but they realised that Nature needed to be even more central to their business. They put Nature on their Board of Directors to ensure that the natural world would have an official voice in their business decisions and that every action contributed to rather than extracted from this planet. From sourcing materials and working with suppliers to reframing profit as a force for good and reimagining ownership and stakeholders, as well as empowering employees to be regenerative change makers, Friedas honest and open account of how she restructured her business model will serve to inspire anyone wanting to bring purpose to their own working lives.

Endorsement by Satish Kumar 
"Frieda Gormley has a marvellous mission. Her mission is to transform the world of business. Make a shift from seeing Nature simply a resource for financial growth to Nature as life itself. Her inspiring book, In the Company of Nature, makes a compelling case to see Nature not as commodity but Nature as a community! Frieda Gormley is not just dreaming about some abstract ideals. She has the courage of her convictions to put her inspiring vision into reality. In this book she tells the heartwarming story of her business, The House of Hackney, which has appointed Nature as a Board Member! A rare example. Every Businessman and woman should read this book and transform their business into a Nature friendly enterprise."　— Satish Kumar, Founder of The Resurgence Trust, Editor Emeritus of Resurgence and Ecologist magazine and Founder of Schumacher College.